Wednesday, 27 March 2013

Q4. Target Audience

Knowing who your target audience are is essential because when you know who your audience are then you can produce things that would appeal to that particular group. therefore its crucial to do research on the target audience your aiming for. as i result carried out some research to find out which group of audience like thriller films the most, because this would make the film more successful 

the image above shows some of the research i carried out to find out what genre the target audience prefer most



the information i found out was that the type of target audience that enjoy and watched thriller films the most was that general age was 18-24 and 50+ who enjoyed thriller films the most as well as that i established that women enjoy thriller films more than


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  • All these statistics show the research that i found i also made sure there was two different charts to make my findings more reliable.
  • Most psychological thriller are 18+ because of the violence that may occur in the film for which under 18 years old it may be inappropriate to watch, but 18 is a more responsible age 
  • however for the target audience of our thriller we decided that as a 15 year your just as responsible therefore would be able to watch it
  • So the Target Audience for EXODUS was 15+

I also found out more information on the FDA yearbook which provides audience data and bout thriller audiences and how successful thriller films so in cinemas.



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